Launch TV commercial
Press ad with dummy articles
Press ad with dummy ad next to it
This was a TV commercial for a new credit checking service called Credit Confidential. It aimed to explain the concept of a credit history and the benefits of the Credit Confidential service, in a single, engaging ad.
This ad was part of an integrated advertising campaign to launch the brand in 2011 spanning TV, press, digital display, social and CRM. We also developed the logo and brand guidelines, effectively creating the brand from scratch.