Canon Office Colour launch

Homepage takeover

Leaderboard

Skyscraper

MPU

Microsite

Description

Pan-European online campaign to launch Canon’s Office Colour printer range. Ads ran in all common formats, of which a selection are shown here.

The campaign ran for a whole year but was so effective that it had paid for itself by the beginning of quarter two. In 2006 the campaign was a finalist at the Campaign Direct Awards, Campaign Digital Awards and the Precision Marketing Effectiveness Awards, while at the MCCAs it won a Best Award for Digital Illustration and was nominated for Digital Art Direction.