Peugeot 3008 launch

Teaser film

Main microsite

Referral email

Description

A viral campaign to support the UK launch of the new Peugeot 3008 Crossover, billed as the car for multi-taskers.

The microsite hosts an interactive video, in which you pay a virtual visit to the office of the three-armed Dr Cross, the world’s leading multi-tasking therapist. During the consultation, he introduces three tests. The first requires only the mouse. The second, to be undertaken simultaneously, adds the keyboard. The real challenge comes with the third test – at which point Dr Cross calls you on your mobile phone.

To give the illusion of answering questions over the phone, this site required the first ever integration of online video with an IVR system.

The campaign was highly commended in the IVCA Awards 2010.