RSA global advertising

Charles Darwin press ad

Captain Cook press ad

Timeline outdoor

Timeline tube advertising

Timeline MPU

Description

A global campaign spanning press, outdoor and the web, ‘Underwriting Progress’ explains to insurance brokers how RSA’s remarkable history is relevant today. In research after the campaign ran, 50% of them recalled the ads and opinion scores rose by 17%.

The campaign was a finalist in the Midas Awards, the City AM Awards, the MCCA Best Awards, the Marketing Week Engage Awards and the Insurance Times Awards, winning a gold in the CIM Effectiveness Awards.