Bentley Continental GT press ads

Continental GT V8 S press ad

Continental GT Speed press ad

Continental GT V8 Convertible press ad

Continental GT Convertible press ad

Product launch film for Frankfurt Motor Show


The 2013/14 global campaign to promote the Bentley Continental, advertising each of the key models with a press ad of its own and, to mark the launch of the Continental GT V8 S at Frankfurt Motor Show, a product film that had to work with or without sound.
Shot on location in Mallorca, the campaign was part of a wider strategy to position Bentley as a luxury brand, with advertising closer in style to that of brands like Louis Vuitton than traditional automotive marketing.