Microsoft Advertising CRM

High value DM targeting media planners

Description

“A media opportunity with your name on it.”

That’s what we promised London’s media planners when we sent them each their own personalised number plate, to convince them they could reach more young males by advertising on Microsoft’s MSN Cars website. Attached to the back was a brochure of case studies.

73% responded – generating an ROI of 14:1 – and the campaign was a finalist at the Caples Awards 2011.