Jaguar global website

Jaguar global website

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Description

I created all content and helped develop the overall design and information architecture for the Jaguar global website, when it was redesigned over a period of more than a year. It was a client-facing role that included working closely with the search team and creating copy guidelines that took account of the often conflicting needs of search engines and human beings.

By the time the site launched, I had created over 200 pages of original content, including an archive of digitised Jaguar magazines, the entire Owner Support section and My Jaguar, a section to which users could register and use to store images, films and other Jaguar related-content online.