120-page book for Bentley


Pure Bentley is a 120+ page hardback book produced every year by Bentley, for distribution to owners and hot prospects. Covering the history of the brand and the story behind its most notable designs and technologies, it is written in an editorial style that makes it significantly more interesting and readable than the brand’s brochures and online product content. I was the lead copywriter for Pure Bentley for five years, writing more than 80% of every issue during that period.